Baidu: China's Leading Search Engine
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ICMR HOME | Case Studies Collection
Case Details:
Case Code : BSTR293
Case Length : 19 Pages
Period : 2002-2008
Pub Date : 2008
Teaching Note :Not Available
Organization : Baidu.com, Inc.
Industry : Internet Software
Countries : China
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Please note:
This case study was compiled from published sources, and is intended to be used as a basis for class discussion. It is not intended to illustrate either effective or ineffective handling of a management situation. Nor is it a primary information source.
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Excerpts
Background Note
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Baidu was founded by Li and Eric Xu (Xu) in 2000. In 1991, Li, a native of the
Shanxi province of China, went to the US for higher studies.
After completing
his studies, he worked with IDD Information Services between 1994 and 1997, and
as a staff engineer at Infoseek , between 1997 and 1999.
Right from the
beginning, Li had had a passion for Internet based search and while working at Infoseek he developed a search mechanism called 'Link Analysis'. After this, he
was given an assignment to supervise search engine development...
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Google's Loss is Baidu's Gain
According to some industry watchers, one of the reasons for Baidu's rapid growth
was, surprisingly enough, its competitor Google. Google began operating in China
in September 2000 and offered millions of pages in the Chinese language. It
gained popularity owing to its simplicity and ability to carry out searches
effectively...
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Secret of Success
Baidu positioned itself as a Chinese language search
engine which allowed users to find information, products, and services
using Chinese. It was a challenging task for it because of the
complexity of the Chinese language.
To make search easier for users, it introduced the 'pinyin'search in
2001 that allowed users to type in Chinese keywords using English
alphabets when the user was not sure of a written form of a keyword.
This gave relevant results and made Baidu's search reliable... |
Excerpts
Contd...>>
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